Sandy is an author, TEDx speaker, trainer, and storytelling communication coach.

She has trained and coached hundreds of business owners, professionals, and academics to bring clarity and light into their complex communication world, and affect transformation through purpose- driven contextualised storytelling.

She is the founder of SandyMcDonald.com and Australian charity, CreateCare Global.

After 32 years running successful marketing communication companies, she used purposeful storytelling to start a global community that has worked for 12 years to support orphaned and vulnerable children.

She believes that stories told coherently from clarity of purpose and principles act as a conduit to curiosity and truth seeking, fuelling the energy to enrich, transform and save lives. Her book, Clans, Supercharge your business, details how.

Clans, Supercharge your business details the framework that achieved this.

Sandy believes stories told coherently from clarity of purpose and principles act as a conduit to curiosity and truth seeking fuelling the energy to enrich, transform and save lives.