Petah Marian

Founder 

Future Narrative 

Petah forecasts retail, culture and consumer trends. She’s an award-winning journalist and futurist who has worked in the retail and lifestyle industries for more than a decade. Her expertise is in identifying emerging consumer shifts and translating them into the strategies that organisations need to future-proof their propositions. 

Petah is an in demand keynote speaker at events including World Retail Congress in Dubai, Web Summit in Lisbon and Shoptalk in Las Vegas. Part of the shortlisting panel for the World Retail Awards, she is also regularly quoted in publications including the BBC, Financial Times, Guardian, Telegraph, Business of Fashion and WWD.

She has degrees in Psychology and English from the University of Melbourne.

Title: Do people really care about sustainability? Navigating the gap between intention and action

Synopsis: Consumer research continually finds that while an increasing number of consumers say they care about sustainability, their actions are not mirroring their values, with other attributes taking on increased importance. With the climate crisis becoming evermore urgent, new strategies are necessary to ensure that businesses are putting themselves in the best position for the future. This presentation looks at emerging consumer behaviours and whether businesses need to wait for the consumer to start to take action.