Laura Conti is the Co-Founder of #GoKindy, a bed & bath brand committed to social change. Their signature product is a bedroom pillow, which supports women experiencing homelessness and housing stress. Laura is a social entrepreneur, a passionate feminist and a former finance leader.

We care about sustainability, ethics and community. We design our goods for modern homes and modern relationships. We know the emotional labour undertaken by women is real, so we design our products to make life simpler, for example enabling your pillow to be replaced automatically on subscription.

We launched #GoKindly with our Signature Pillow, made in Melbourne, Australia, ethically sourced. Our Australian made Pillow range includes Pregnancy and Boomerang pillows, a Kids pillow, Low profile pillow and a Euro pillow. All our textiles have OEKO-TEX Standard 100 Certification and are allergy-friendly & great for sensitive skin. We use hard-wearing textiles to maximize the life of our goods and enable a cold-machine wash.