James Cuming

Director

JC Wight & Company

Since 2004 James Cuming has built a reputation as an inspiring facilitator, coach and trainer across three core disciplines of Strategy, Leadership and Sales. James is the Director of JC Wight & Company and has run global, regional and local projects for The RMIT Activator, Xero, Seek, Lush, Austrade and start-ups including Centr, Rate My Agent and Power Retail. James has a strong belief that mindset plays a powerful role in driving both enjoyment and performance at work.

Title: Driving Sales and Customer Advocacy

Synopsis: Where does your sales methodology sit in terms of the evolution of selling and how can you create a more seamless customer experience and balance revenue growth, employee engagement and customer satisfaction.