Clifford Moss

Co-Founder of Goodsmiths

Clifford is passionate about investing time and energy into developing and supporting brands with purpose because these are the ones that consumers will care about in the long-term and the ones that actually matter.

An experienced public speaker and self-confessed social entrepreneur Clifford took his time to find his calling. Over the last 20 years he has worked in the commercial property, film and creative marketing industries and has finally come to rest in the world of corporate social responsibility. In 1997 he established his first creative agency, dot.ink, that he left 9 years later with 15 staff, a turnover of $6m and corporate clients in New Zealand and Australia. His most recent ventures are Good Business Matters and Goodsmiths. Good Business Matters is a for-purpose business that develops social responsibility strategies and proprietary projects that are brought to life through cause-related marketing and brand communications. By building brands of enduring value, brands that matter, Clifford and his team are able to create positive social impact while ensuring that their clients are recognised for the good they’re doing. Goodsmiths is the place to find ethical, responsible and sustainable goods.

While it always feels good to buy from businesses that generate a community benefit, they can be hard to find. Goodsmiths has put them best of them in one handy consumer-facing platform. Goodsmiths provides ethical businesses with the opportunity to create brand awareness, increase traffic and generate sales and social impact.

Goodsmiths is the place to discover, choose and buy products and services that generate a community benefit, support marginalised groups and make a lasting difference.

Whether you are searching, buying or selling, we all have the capacity to be a Goodsmith.


EEC 2019 PANEL:
CollaborAction: Collaboration case studies – the good, the bad, the downright ugly.

3 collaborating couples will share their truths on what’s really happening for them, what’s going well, what they could do better and what still puzzles them.

During this very open conversation, we’ll dissect each collaborative effort from the perspective of both sides, in a bid to uncover the themes that shape the framework for a successful collaboration; what we’re calling a CollaborAction.

What’s at the heart of a working collaboration?
How did it start?
Who said what?
Who’s driving?
Who decides where we’re going next?
What tripwires and traps should we look out for?
What do we do if someone falls in?

Further to the 50-minute conversation and 10 minutes of QnA, our audience will be invited to break into three groups, each led by one of the three CollaborActing couples for a further 20-minute discussion.

With 10 minutes to wrap up, we’ll present back the findings and build the case for CollaborAction.