Heather Morecroft

Strategic Advisor with Spark Strategy

Having worked on collaboration projects with the Good Friday Appeal, Arts Centre Melbourne and others, Heather is well-versed in partnering best practice and innovations. More broadly, and drawing on her experience in the not-for-profit and private sectors across health, education and the environment, Heather’s focus is on creating strategies and solutions that blend purpose, profit, and pragmatism. These themes come into play in her not-for-profit advisory portfolio, which comprises strategy formulation, business model design, impact assessment, and other strategic projects. Collaboration is key to both Heather’s approach and the models she develops, taking into account that developing and maintaining authentic partnerships takes time, energy and consideration.

Three strategic steps to build a powerful for-purpose partnership

This session will aim to:
– Grow an understanding of the potential benefits of partnerships and how collaboration can enable them to scale their organisation and its positive impact.
– Increase in confidence to identify and approach prospective partners, and strengthen existing partnerships with a focus on mutual benefit, financial sustainability, and greater impact.
– Inform attendees about the different forms of partnerships, including shared value.
– Provide an overview of some of the benefits of collaboration for not-for-profit, social enterprises, and private sector organisations e.g. funding, in-kind support, channels to market, awareness-raising
– Give case studies of best practice, innovation and other learnings in for-purpose collaboration
– Provide conference delegates with practical advice, tips, and insights that they can implement to build and strengthen partnerships
– Connect delegates with other resources and information on collaboration for impact