Michael McGann

Senior Manager Social Enterprise Development

Michael worked in Financial services and management consulting prior to joining skysdesign as the Business Development Manager in 2013. skysdesign is a creative agency and social enterprise working exclusively with the for purpose sector,state and local government as well as for profit businesses seeking to make an impact through social procurement. In 2015, Michael merged skysdesign with St Kilda Communtiy Housing. Since joining skysdesign, Michael has evolved it’s service offering from print and website design to include branding and rebranding, video and animation creation and marketing strategy development and implementation. skysdesign has worked on branding projects with clients as large as Brotherhood of St Laurence and the Victorian government and as small as community neighbourhood houses.



EEC TALK: For Purpose Organisation Branding

Defining the brand of your for purpose organisation allows you to achieve a number of critical requirements in the success of your organisation. Clarity of brand allows organisations to:

• Bring cohesion to an their internal and external identity;
• Identify who it is they want to engage; and
• Differentiate themselves from other organisations in their sector;
• Decrease competition for funding in the sector by clearly standing for something

Session outcomes:
• What is a brand;
• Why is brand important;
• Value Proposition and Positioning;
• Measuring Brand Strength;
• Brand Archetypes