Edwina Morgan

General Manager Customer and Strategy Salvos Stores

With over 17 years retail experience across Australia and the UK, Edwina is people focussed and passionate about the customer journey and understands that customer insights drive a better customer experience. Since joining the retail arm of the Salvation Army in 2011, Edwina has worked across multiple roles including Area Manager, Regional Manager, Senior Project Lead and is now General Manager of Customer and Strategy for Salvos Stores. With her 360 view of the retail landscape, Edwina is armed with the experience and understanding to take Salvos Stores from being a traditional retailer to one that is future focussed. By driving innovation, sustainability and growing a stronger digital presence for the organisation, Edwina and her team are well placed ensure the future growth and success of Salvos Stores as one of Australia’s largest charity retailers.

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