The story behind the speaker #9: Scott Fry


Founder and MD, Loving Earth

How would you describe yourself?
I jump around the place quite a bit and always enjoy exploring new ideas and new things as I tend to get impatient with more of the same. For me, connection with nature is really important and drives a lot of what I do, I love to be able to spend time being active in the outdoors and be out in the ocean or bush.

How do you spend your days at work?
I spend a lot of time walking around talking to people and am spending less and less time at my desk. Obviously, there are meetings but checking in with people and being down in the factory playing with product or seeing what’s going on with the equipment usually takes up most of the day.

How do you go about sourcing ingredients for Loving Earth products?
In the years since Loving Earth began, we discovered that indigenous communities around the world are subjected to the same cancerous process that the Adivasi rice farmers were facing. These marginalised communities are often left watching outsiders come in and destroy their natural assets for minimal, if any, short term benefits, while the long-term value of those assets has been completely destroyed.
We create meaningful relationships with these communities that take so much more into consideration than simply a supplier/buyer dynamic.

We helped the Ashaninka community in Peru, who we source our cacao from, become certified organic and set up a bank account so that they could trade their beautiful cacao. We pay them a higher than fair trade price for the heirloom Amazonico Crillo cacao whose entire harvest we buy every year. They grow this cacao in a regenerative agroforestry system supporting the Ashaninka to protect the forest that they have been guardians of for generations.

We are so lucky to have such a connection to the Nyul Nyul community up in The Kimberleys who harvest the Gubinge, which we then dehydrate and grind down into a powder.

One day, about ten years ago, Bruno Dann, the Traditional Owner, walked into the health food store in Broome. The store had some of Loving Earth’s Goji and Camu Camu raw chocolate bars, Camu Camu being a very high Vitamin C berry from the Peruvian Amazon. The woman working in the shop knew him and so she said “Hey Bruno! Check this out! These guys have this stuff from the Amazon that’s real high in Vitamin C, but that Gubinge, it’s much better, you should get him onto it!”. Bruno contacted us and I went up there during the Gubinge harvest and had a great time, camping out on the land, picking Gubinge up in trees for hours, fishing and living off the local bush tucker…and it all went from there.

Their connection to the land is palpable with such rich history and care still carried forward today. Something that needs to be respected, treasured, and protected.

What is your vision of the future for Loving Earth?
I’d love to see Loving Earth be a pioneer of the new economy that’s emerging. We’re very focused on exploring how to be a model for regenerating our planet through working with communities like the Ashaninka, minimizing our carbon footprint, protecting forests, and championing regernerative agriculture practices. We want to be an integral part of the movement.

What is the most important thing for you to communicate and educate the world with?
I’m trying to inspire people to dig a little bit deeper when they buy things; to get educated and more conscious about what they’re investing in. We work on a 360 ° model to try and take care of producing products and delivering them to people in a way that supports the people who are growing it, producing it and consuming it. That the whole process doesn’t do any harm and provides a positive outcome for the health of our planet and our communities, if more businesses and people can be inspired to look at operating and living this way I believe we’d see some real shifts.

What do you believe is your purpose in life?
My current purpose in life at the moment is to maxmise the long term value of our collective natural assets. We’re all on this cosmic spaceship together and to protect the long term value of our collective natural capital; the oceans, the atmosphere, the environment etc. it has to have a value attributed to them and the quality is linked to value. I believe the only way that we can start really taking care of the planet in the way that we need to is to put a value on the natural assets.

How has your journey connected you more with the earth/nature?
My journey started with a very deep connection with the earth and nature because I grew up on an island and in the ocean. The work that I do is kind of an expression of that still and it keeps me connected with it. I probably don’t feel as connected because I live in the city now but that environment was the beginning of that deep connection.

What is a quote you live by?
I don’t really have any quotes but I do have a few mantras. One that is one of the more prevalent ones at the moment is:

“I am an abundant flow of energy that embraces all guidance and honours the divine feminine with love and respect.”

This came from watching Martin Springs in Austin, TX. not far from it’s source. It’s a constant flow of water and as I was standing there I noticed the rock in the middle and how the stream flowed around it. I thought “How amazing! This water is constantly flowing, it never stops. And the rock is just there and the stream is embracing it. The rock is guding where the stream is going to flow.”

You’re so dedicated and work so hard, what is a way you recharge your soul?
My morning routine is really important to me. I get up as early as I can and meditate and do some yoga. But focusing my mind, particularly by repeating these statements, in the car, shower, before going to sleep etc. In all those in between times, to keep my mind calibrated. Our minds can wander so that’s been a really important aspect of recharging. I hold true to the idea that now is the time. None of us are sure on how much time we have and with the times we live in, we have to jump in boots and all into whatever our calling is.


Comments are closed.