How do I stay open for business during this crisis & beyond?

Learn, Adapt & Apply Human-Centric Business & Sales Strategies in this 4 x part live webcast and online program.

We’d like to introduce you to Sue Barrett and The Selling Better Movement, who are here to shine a light on sustainable strategies to help your business adapt and be able to continue to make a positive social impact through COVID-19 and beyond. Sue Barrett of The Selling Better Movement helps people understand that there’s a better way of doing business, a way in which we can all be prosperous. The Selling Better Movement is an ethical and human-centred selling ethos underpinned by a practical selling philosophy and we have collaborated with Sue to bring you a remote learning experience with the aim to help your business operate, even during these ‘ businesses as unusual’ times.

We believe these skills are imperative moving forward in the times of COVID-19 and beyond. They will be unpacked in the following 4 key sessions:

  1. Selling Ethically. Selling Sustainably.
    You know ethics, integrity and social impact are core to your business but you also know you need to remain economically viable to keep on operating and succeeding during the current hardship. How can you embrace the power of ethical selling practices and systems to run an economically viable and sustainable business for all the right reasons? What is good selling? What skills do you need to have? Why are selling skills life skills? What’s the Selling Better Ethos and how can it make a difference to your business?
  2. What do I need to do now to stay in business?
    While we know that crises bring many challenges, they also bring opportunities. New opportunities, new channels, and new markets emerge, new ways of doing business open up, new customers become available, and we need to be ready to adapt quickly to realize those opportunities. Where to start? Do you need to reposition your business? How do you open up new channels, new markets? Should you go online? We will look into the Supply Chain of Supply Chains for the hidden sales opportunities.
  3. Getting noticed in a sea of competition.
    Why should we choose you? That’s the $64M question we need to answer for our customers and prospects. In a sea of competition, you need to stand out, but not necessarily to everyone. Define your target market, refine or define your value proposition, look to retain your existing clients and learn the vital lessons of visibility management and natural self-promotion and how to avoid the huge cost of hesitation.
  4. Building a Data Base & the Power of Prospecting.
    It doesn’t matter whether you are a for-profit business, a not-for-profit or a social enterprise, we all need customers, clients, members or patrons. This means building a viable data base of customers, contact, leads, etc. This also means you need to know how to contact that data base to ignite interest and create opportunities. In a nutshell, you need to know how to prospect. Without this vital capability, no business can survive. You also need to know how to sell remotely if you’re in physical isolation.

Remember, everybody lives by selling something.


Sue Barrett

Sue Barrett

Strategist, Educator, Writer, Researcher and Business Consultant Specialising

in Ethical Sales & Business Strategies, Systems & Ethos for a Sustainable World

Sue Barrett is founder and CEO of Barrett and a leading strategist, educator, writer, researcher and business consultant specialising in Ethical Sales & Business Strategies, Systems & Ethos for a Sustainable World. Here’s an interview she did with Alan Kohler in 2019:

Sue Barrett Talking Business with Alan Kohler about all things sales on Qantas Inflight Program – 12 minutes

Articles on help to tackle some of the practical and emotional challenges brought about by the current situation:

1. Finding sales opportunities in the Supply Chain of Supply Chains during COVID-19
2. Necessity is the mother of invention: how to keep selling during COVID-19
3. Open for business – how to keep selling and doing business during COVID-19
4. What to do when there is panic in the air – get focused and get selling
5. How are we selling and buying when the house is on Fire?
6. How to stay open for business: Selling Better during this crisis and beyond.
7. Organisations are nothing without communication and relationships

Overview of Program Structure

The program consists of 4 live webinars, plus 8 week access to the new Barrett Sales Essentials Online Crisis Toolbox and Training Program.

Program details:
  • 4 X 1 hour live personalised workshops in which we work through and build a go-to-market action plan to deal with this crisis and have a positive social impact
  • Sales Essentials Online Crisis Toolbox and Training Program provides additional insights, tools and tasks to work on your sales strategy, market analysis, leadership challenges, selling remotely, customer communication, mindset and other topics relevant during this crisis

Date: 4 x 1 hour live webinars scheduled each Tuesday and Friday over 2 weeks: Monday 16th June 2020, Friday 19th June 2020, Monday 23rd June 2020, Friday 26th June 2020
Time: 9:30AM – 10:30AM each live session
The online program can be accessed 24/7 for 8 weeks, via computer laptop, tablet, or smartphone once you have received your link post-registration.
Location: This is an online applied workshop that runs over 2 weeks. A link for the meetings will be sent after registration.
Cost Range: Standard Price is $295 + GST (equivalent to $73.75 per workshop)

Book your tickets here

How businesses are adapting and winning during COVID-19. Sue Barrett interviews Jeremy Fleming