Fair@Square 2019 Exhibitor Information

Application are now closed.

Thank you to all that participated and came to our 10th year anniversary, it was a major milestone for Moral Fairground.

Check out the photo library of Fair@Square Ethical Lifestyle Festival 2019


fair@square 2019

10th Year Celebrations

• • • • • • • • • • • •
Saturday 6th & Sunday 7th of April 2019
10.am to 6.00pm
Federation Square, Melbourne


Fair@Square, as one of the biggest events of Moral Fairground (MFG), has been part of the City of Melbourne for the last 10 years.

It is the Australia’s biggest ethical lifestyle festival aiming to build awareness, inspire and educate people about the benefits of ethical lifestyle choices and to showcase enterprises that are innovative and are leading the way.

This year will be a 2 days event held in April on Saturday 6th and Sunday 7th from 10am – 6pm at Federation Square with more than 60,000 expecting visitors.



  • The 10th years anniversary celebration with past exhibitors and partners engaged.
  • Over 50 expected socially-conscious brands/communities.
  • An impressive series of 10 activation points and entertainments throughout the festival to engage with visitors:
  • The journey of Fair@Square is designed around the 10 activation points scattered around Federation Square in between exhibitors.
  • Visitors will be encouraged to collect stamps at each activation points to go into a draw to win prizes.
  • Intensive social media campaign #befair10
  • Diverse program featuring mother’s lifestyle, kid’s activities, fashion shows, cooking demonstrations, informative talks, hands-on workshops, and fun family activities

• • • WHY Exhibit With Us • • •

60,000 plus expected visitors

book now and find out more

Exhibitor Fees and Benefits

stall fees

Visitor demographics

• 70% Visitors preferred to purchase food/beverage product from event survey in 2018.
• Buying decision is driven 60% by the perception of the company and on 40% by the perception of the product.
• 80% visitors were Gen Y between ages of 18-40, studies reveal that 83% of Gen Y would trust a company more if it was socially and environmentally responsible.
• Spending on more sustainable products and services has doubled in four years and 70% of visitors at Fair@ Square made purchases at the event and want to find out more about businesses and organisations in this space.

Best location and Best timing

• Located in the heart of the city, Federation Square, attracting large crowds.
• Held during Melbourne International Comedy Festival(27th March 21st April) which historically attracts 800,000 visitors to the city every year.
• Held at the beginning of Easter month and one month before Mother’s Day offering a perfect shopping opportunity for visitors.
• Held in the first weekend of school holiday bringing many families to the city.

Biggest Ethical festival in Australia with 10 years history

Fair@Square continues to be Australia’s biggest ethical lifestyle festival bringing together the best in fair trade, social awareness and sustainable living with a diverse program

Book your spot today!

Demonstrate your brand/product value directly to the public in creative ways

• Engage thousands of targeted potential customers with your product/service directly.
• Personalise your space to improve your customer experiences and draw more people to your stall.
• 10 linking activation points to ensure a constant flow of visitors throughout the event.

Social Media Pack 2019

#Befair10 is a social media campaign we have created for promoting the Fair@Square 2019 ethical lifestyle festival.

View Social Media Pack

• • • WHO can Exhibit at Fair@Square • • •

  • Fair Trader of Australia (FToA)
  • A member of the Fair Trade Association of Australia and New Zealand (FTAANZ)
  • Fairtrade accredited
  • World Fair Trade Organisation
  • Organisations working directly with producers/farmers and contribution to social and development
  • Ethical Clothing Australia
  • Creative and craft industries
  • Ethical services eg Investment funds
  • Fair trade workplaces and universities

  • Profit or not for profit business addressing local or disadvantage communities their commercial activities
  • Business that has a positive social outcome and contributes to social development
  • Businesses explicitly focused on addressing Australian Indigenous empowerment and economic development
  • BCorp  – a business that carries the BCorporation certification

  • NGO or campaigns groups with explicit objectives or campaigns relating to fair trade, justice for developing country farmer or workers, overseas development

  • Business and organisation supporting or implementing ethical food and food production
  • Free Range
  • Animal welfare groups
  • Business supporting no animal testing
  • Business advocating ethical food production

  • Business or organisations growing or selling local food product from small farmers
  • Handicrafts from small local producers and co-operatives
  • Environmental sustainable groups and businesses
  • Recycled
  • Sustainable fashion
  • Organic and Natural Foods
  • Organic and Natural products
  • Organic food and environmental groups like businesses that are able to demonstrate ethical and environmental standards like growing, selling local, organic food products from small farmers