Changing Stores, with Sandy McDonald

Story at Work shifting people to collaboration and action – learn how to tell stories that educate, influence and change the narrative.
When all we hear are stories of crisis, there can only be despair and inaction. But stories can also be told to promote hope, clarity of vision, and collaboration.

Date: 30th April 2020
Time: 08:30 AM – 4:30 PM
Location: Ample Cafe & Bar,123/129 Howard St, North Melbourne VIC 3051, Australia

Early Bird is $225 + GST finishing on the 13th of March
Standard Price is $297 + GST
Full-day workshop including catering

Tickets available here

Why hope?

If you’re founder of a social enterprise or impact business, working in a not for profit,an innovative researcher or change-making professional, or an individual engaged in making a difference for others or the environment, you’ll have powerful, educative and influential stories you can tell that should be heard above the noise of despair and crisis.

It’s super painful to be a human being right now at this point in history. Nonetheless, we need to translate our concern – our despair, our anger, our feelings – into action.
– Renee Lertzman, social scientist, psychology scholar, and author of Environmental Melancholia.

Research shows that feeling hopeless is cognitively associated with inaction.
We humans cannot manufacture creativity, productivity, and motivation out of a place of hopelessness.

By contrast, medical and scientific studies have shown how hope serves to motivate effort, goal achievement, and adaptive responses in the face of adversity.

How could your stories help shift your people to hope and positive action?

Why story?

Author Philip Pullman once said, ‘After nourishment, shelter, and companionship, stories are the thing we need most in the world.’

Because when we’re told emotional, character-driven stories they release neuro-chemicals in our brains, focusing attention and creating empathy.

This works to build trust and foster a willingness to collaborate while boosting recall of the story’s message.
In numerous experiments, the story has been shown to shift an entrenched narrative from a negative attitude to clarity and collaboration, inspiring people to positive action.

These are compelling reasons to learn the art and craft of storytelling if we are to harness hope and motivate action.

Understanding our purpose for telling stories, to whom, for what intention and the value we can share is critical to becoming a storyteller.

It is in telling contextualized, purpose-led stories that you can change a perspective, transform thinking, and contribute to a narrative of hope and action.

Introducing Changing Stories program

The Changing Stories program in two parts: part one is training, part two embeds the practice.

PART 1 – The training

You receive a series of short videos and a pre-work workbook to assist you to gain maximum time during the workshop to concentrate on storytelling.

During the training day, you’ll learn how to tell a contextualised story, on purpose (why), for whom (who is your community), intention (what do you want them to think, feel or do), and your value (your unique knowledge and insights).

You explore a unique method to uncover and curate the hundreds of stories housed in your value that will help you shift a narrative to positive action.

We introduce you to the framework that enables you to structure and craft written and spoken stories for any forum in which your stories might effect change.

PART 2 – Embedding the practice

You’ll be invited to attend a second event aimed at embedding your storytelling skills, sharing your experiences, and telling a crafted story presentation to an assembled group.

We will invite you to become part of a community of storytellers all working to shift the dial just a little, creating the action that will help humanity navigate the difficult times we are living through.

What do you gain?

Changing Stories will impact all your ability to communicate, connect and engage, build a business, change the narrative, and transform lives.