Changing Stories, with Sandy McDonald

Story at Work shifting people to collaboration and action – learn how to tell stories that educate, influence and change the narrative.
When all we hear are stories of crisis, there can only be despair and inaction. But stories can also be told to promote hope, clarity of vision, and collaboration.

Date: A five weeks online program on the following dates: Monday 15th June, Monday 22nd June, Monday 29th June, Monday 6th July, Monday 13th July
Time: 10:00 AM – 11:00 AM each week
Location: This is an online workshop. A link for the meeting will be sent after registration.

Early Bird is $225 + GST finishing on the 30th of May
Standard Price is $297 + GST

Tickets available here

Why hope?

If you’re founder of a social enterprise or impact business, working in a not for profit,an innovative researcher or change-making professional, or an individual engaged in making a difference for others or the environment, you’ll have powerful, educative and influential stories you can tell that should be heard above the noise of despair and crisis.

It’s super painful to be a human being right now at this point in history. Nonetheless, we need to translate our concern – our despair, our anger, our feelings – into action.
– Renee Lertzman, social scientist, psychology scholar, and author of Environmental Melancholia.

Research shows that feeling hopeless is cognitively associated with inaction.
We humans cannot manufacture creativity, productivity, and motivation out of a place of hopelessness.

By contrast, medical and scientific studies have shown how hope serves to motivate effort, goal achievement, and adaptive responses in the face of adversity.

How could your stories help shift your people to hope and positive action?

Why story?

Author Philip Pullman once said, ‘After nourishment, shelter, and companionship, stories are the thing we need most in the world.’

Because when we’re told emotional, character-driven stories they release neuro-chemicals in our brains, focusing attention and creating empathy.

This works to build trust and foster a willingness to collaborate while boosting recall of the story’s message.
In numerous experiments, the story has been shown to shift an entrenched narrative from a negative attitude to clarity and collaboration, inspiring people to positive action.

These are compelling reasons to learn the art and craft of storytelling if we are to harness hope and motivate action.

Understanding our purpose for telling stories, to whom, for what intention and the value we can share is critical to becoming a storyteller.

It is in telling contextualized, purpose-led stories that you can change a perspective, transform thinking, and contribute to a narrative of hope and action.

Introducing Changing Stories program

The Changing Stories program in two parts: part one is training, part two embeds the practice.

PART 1 – The training

The training is over five weeks, one hour a week starting on June 15th.

Before and during the program, you receive the instructional information through a series of short videos, leaving the interactional hours to workshop components of the training.

You’ll learn how to tell contextualised story, on purpose (why), for whom (who is your community), intention (what do you want them to think, feel or do), and your value (your unique knowledge and insights).

You explore a unique method to uncover and curate the hundreds of stories housed in your value that will help you shift a narrative to positive action.

We introduce you to the framework that enables you to structure and craft written and spoken story for any forum in which your stories might effect change.

We will invite you to become part of a community of storytellers all working to shift the dial just a little, creating the acton that will help humanity navigate the difficult times we are living through.

PART 2 – Embedding the practice

You’ll be invited to attend a second event aimed at embedding your storytelling skills, sharing your experiences, and telling a crafted story presentation to an assembled group.

We will invite you to become part of a community of storytellers all working to shift the dial just a little, creating the action that will help humanity navigate the difficult times we are living through.

What do you gain?

The journey of learning how the structure of storytelling works and what sits behind a good story. Learning how to weave a story with facts and a call to action so that it is engaging but has a clear purpose. Sandy was very inspiring using her amazing storytelling in action and then explaining how it works.
– Kirsty Fiddian

Changing Stories is an unforgettable learning experience that many have seen as life-changing.

  • The insight and skill of the power and use of storytelling to better communicate.
  • Awareness of the use of the architecture and framework of storytelling across all communication, to connect and engage, build business, change the narrative, and transform lives.
  • The ability to use storytelling to inspire action and collaboration.
  • Share ideas with clarity and effectiveness

What people have said about Changing Stories & Sandy McDonald:

 I really like this [remote learning] approach. The time between each session allowed for the concepts to not only sink in but to consider each aspect of the process in relation to my purpose.

– Rachael Pholanges

. . . Sandy’s encouraging style, her engaging use of stories in the explanation made the theory real. She really got to know the participants very well in such a short time frame.

– Cindy Bohan

What I valued the most . . . ‘The chance to explore and understand the power of story in so many different settings – inspired me to start keeping notes of my own stories and to curate others’ stories.’

– Charlotte Francis