Elena Antoniou


Founder Mighty Good Undies
Elena Antoniou moved to Australia 15 years ago from the U.K. She worked in publishing, advertising and was part of the tech-boom in Australia with Excite.com.au. Passionate about fashion and small business, Elena ventured into PR with her own Agency, Lenna and Raech and helped build emerging brands through marketing, PR, sponsorship and events. 

Elena Co-Founded Mighty Good Undies, a certified Fair-trade and Organic cotton brand in 2015 with Hannah Parris through a crowd-funding campaign that surpassed its financial goal and resulted in pre-selling over 2000 pairs of underwear.   

Currently, Elena is running her own PR consultancy, New Future PR, which focuses on FMCG, Ethical business and the Non-profit sectors. Elena is also heading up a new curated quarterly design and food market with a sustainable edge, in Sydney called The Market Tales which is set to launch December 2016.  

Bringing all her skills and experience together, Elena is passionate about working with purpose driven brands that create real-life impact and furthering conscious consumption across the world.