Malcolm and Melanie Rands started ecostore from their home in a permaculture eco-village in New Zealand in 1993. They had been using sustainable, organic gardening practices on their property for years but realised their family was still being exposed to a number of toxic chemicals through the household cleaners and body care products they were using.
They decided it was time to look into producing healthier products, with no toxic or unnecessary chemicals, that would ultimately be safer and healthier for people and the planet. They got expert help to start developing laundry products with a philosophy of ‘health first’ that still holds true today. If there’s any doubt about the safety of an ingredient for people’s health as well as the environment, a safer alternative must be found.
ecostore’s unique focus on health has earned them a loyal customer following. Customers would write in saying their eczema, dermatitis, asthma and other allergies had improved or disappeared altogether from using their plant and mineral based products.
More than 20 years on Malcolm and Melanie have grown the product range which now includes more than 60 products and is exported as far and wide as the US, South Korea, Hong Kong and Taiwan.