Peta first joined LUSH 16 years ago as a sales assistant in Dublin and later joined International Development traveling to over 35 countries helping build LUSH businesses globally. She worked closely with the company founders and championed internal communication, employee development and engagement across the LUSH world.
After 10 years in Europe she headed home to Melbourne taking up the Directorship of Australia and New Zealand leading the business to record breaking sales and winning Australian Retailer of the Year in 2015. In more recent years, Peta has lead LUSH’s campaigning strategy, focusing on Asylum Seekers and LGBTI rights. She is passionate about empowering staff, transparent supply chains, challenging traditional beauty marketing and using using the business to become a force for social change.